A few decades ago, if someone was diagnosed with cancer, this would be considered a death sentence. Thankfully, this is not the case anymore. Reports in Britain have shown that the death rates for the four most common cancers, lung, breast, bowel and prostate cancer, have decreased by 30 percent over the last 20 years. These new reports have indicated that while in 1993, 146 people out of 100,000 could have potentially passed away, now that number has been decreased to 102.

In 1970, less than a quarter of people diagnosed with cancer survived. In 20 years, cancer researchers hope that figure will increase to 75 percent, and through continued programmes and strategies, this is a progressive scheme which has the potential to succeed.

Recently there has been a greater emphasis through mediums such as television adverts and posters on tube trains, to enlighten the public as to the real life struggles and suffering which people with cancer experience on a day to day basis. In March this year, one such scheme, the No Make Up Selfies, raised a huge £8 million in only six days, which has gone a long way to ensuring increased awareness and action on the part of many people in the UK. Although this scheme wasn’t started by Cancer Research UK, it has permitted them to carry out 10 more clinical drug trials. In addition to this, Cancer Research UK has invested an additional £50 million a year into funding new schemes, which in turn will help researchers deal with the greater challenges surrounding the disease.

In Scotland, Cancer Research has launched a new campaign called “We Will Beat Cancer Sooner,” with its main aim to encourage the whole population to join the fight in order to stop the suffering cancer can cause to both individuals and families around the country.

The continued study into beating cancer has taken a new step alongside this increased investment, with researchers looking to decrease the amount of smokers in the UK. This is a long term aim which the foundation hopes will protect young children and prevent people from getting cancer in the future. With the government having taxed cigarettes by 16.5 percent of its asking price, and banning advertisement of the product, there is the potential for smoking to become a non-existent habit in the decades to come.

The main slogan for Cancer Research has been: let’s beat cancer. As these latest reports have shown, this is now closer to becoming a reality.

 

References:

http://www.bbc.co.uk/news/uk-scotland-scotland-business-28819323

http://www.cancerresearchuk.org/about-us/our-organisation/beating-cancer-sooner-our-strategy

https://www.gov.uk/alcohol-and-tobacco-excise-duty

http://www.theguardian.com/society/2014/mar/25/no-makeup-selfies-cancer-charity