Web design is one of those disciplines that never stops evolving. People are always finding new ways to reinvent their websites and make them more engaging for users. It shouldn’t come as any surprise, therefore, that the top companies in the world are usually the ones right at the forefront of the latest trends. Here’s what the world’s leading companies are obsessed with at the moments, and how you can emulate them on your own website.


Dancing GIFs

By all rational reasoning, GIFs should have been consigned to Silicon Valley’s dustbin a long time ago, along with MS Dos, the Atari 400 and Pong. The only reason for their existence in the first place was limited computer bandwidth and memory. They were supposed to be a temporary stand-in before computers got powerful enough to display video.

But for some reason, GIFs live on. It turns out that people love the concept of mashing together a few frames and playing them over and over again. In fact, it’s about as close as the digital world has come to creating its own art form. Even now, at the tail end of 2017, companies are investing heavily to introduce GIFs in their own web design, adding a sophisticated touch to any website. You can use a GIF to tell a story, describe a product and much, much more.

More 3D Shapes

The history of website aesthetics is long and varied. In the beginning, the digital trend was to try to imitate real-life objects in the digital realm. When the first Samsung Galaxy Note came out, for instance, the notebook on the phone had lines on it, and simulated holes for the ring binder, so it looked as similar as possible to a regular ring binder. Over time, however, trends changed. A few years ago, Flash started to decline, and we were all introduced to the clean, beautiful lines of HTML5. All of a sudden, every single top business website was full of clean lines and sharp edges — a very minimalistic theme.

Now though, there’s a new kid on the block — geometric shapes. Google began using geometric shapes on its websites a couple of years ago, and a few large enterprises have already cottoned on, concluding that what Google does is probably what they should do. Visually, these shapes tend to be a heck of a lot more interesting than run-of-the-mill icons, which is why they’ll probably soon become a hit. They seem retro, but the same could be said of GIFs.

Use Colours That Pop

Some businesses, especially those with consumer-facing brands, are becoming more experimental with colour. Companies used to think that they had to put on a professional front, using as many business-like colours (think black, grey and blue) as possible on their websites. But now many have realized that this simply isn’t helping them attract business.

Instead, they’re turning to pop art colours: bright colours not commonly associated with business. These colours are helping business websites to look as appealing and enticing as other websites that customers want to visit on the web.