E-commerce is perhaps the most competitive retail market out there right now. But there’s a good reason for this: there’s big money to be made online. Just take a look at retail giants such as Amazon who have actually put numerous brick and mortar competitors out of business with their online practice. There are seemingly endless benefits to trying out E-commerce.


First things first, you should consider that the internet doesn’t have opening and closing times. This means that your business becomes accessible twenty-four hours a day, seven days a week. Many people work for the usual store opening hours of nine-to-five, so you may be losing a lot of potential business by solely operating in person. Selling online eradicates this problem.

Second, operating online will also allow you the opportunity to easily expand to a global market. When you set up online, your page will be accessible to people all over the world. All you have to do is to ensure that you offer international postage on your goods. You never know where your biggest market might be and making your wares available online may put you in touch with your next biggest source of profit. You should also bear in mind that operating online eradicates many of the outgoings that come hand in hand with operating on a face-to-face or brick and mortar basis. Say goodbye to commercial rent and overheads such as electric, gas, and water bills!

Now, while operating online may have its advantages and will generally be cheaper than operating any other kind of store, you should still aim to make it as cost-effective a venture as possible. Here are some ways to secure maximum sales at the same time as keeping running costs low.

Maximising Performance

Now, sometimes you need to spend money to make money and this is where investing in performance comes into play. You need to ensure that your webpage is performing to the best of its ability at all times. This includes hours when you may not necessarily be working, as your webpage will be accessible and in operation around the clock. To keep costs low, it’s generally best to outsource this work. For best results, use a company like performanceio from the start of your ventures. They will be able to give you insights into the infrastructure process in order to lay the critical foundations required for your website to flourish. But how do they do this? Well, they draw on pre-existing vast empirical audience behaviour data sets and distil them to create the optimal ecosystem in order to ensure success.

Knowing Where To Invest When It Comes To Web DevelopmentMaking Navigation as Simple as Possible

The navigation on your website needs to be as simple and efficient as possible. Though people may be capable of working their way around a complicated website, they are unlikely to actively engage with this. In fact, if they are having to put all too much thought into navigating their way around your webpage, they are actually more likely to leave your page and seek an alternative product or company than stick with making your site work for them. Who can blame them? Competition is high, and there are alternatives, so why not make life as simple for themselves as possible? In order to make navigation easy as pie, ensure that there are clear links to your product pages and payment options. You also need links to essential information such as your terms and conditions, policies, shipping options, and FAQs. You can easily ensure that this is all covered as part and parcel of your web design, which you’ll likely be forking out for anyway. So consider it a free extra!

Creating an Eye-catching Landing Page

When people make their way to your web page, your landing page is the first thing they will see. Studies have shown that the average person will decide whether to stay on a site or to close the tab within just five seconds of landing. This is why you need to make sure that the landing page for your site is something that stands out. This can be difficult, but once you’ve mastered your design, you should be good to go for a while. There are a few sure things that you can incorporate into your landing page to catch consumers’ attention. An announcement bar at the top of the page can offer customers a small discount on their first purchase. If possible, only offer it to those that sign up to your mailing list. You should also consider a showreel or slideshow. This is a simple way to display your favourite stock. Use professional images and consider using text overlays with buttons linking to buy the products that are being featured. Like navigation, this should be included in your outlay for web design and will only need to be updated occasionally.

Optimising for Tablet and Mobile Use

This one-off transaction will make your page accessible to so many more people, so the traffic that it will direct to your products is well worth the investment. When you optimise your webpage for tablet and mobile use, it basically makes sure that people can access your site from any device of their choice. Remember that nowadays people use more devices than their desktop computer alone to purchase goods. Some people have actually entirely swapped their desktops and laptops in favour of tablets and mobiles. Investing in optimisation will cost you a single fee. However, the results will be put to good use every single day, constantly turning over profit!

As you can see, there’s an awful lot to bear in mind when you take your company online and start considering web development seriously. There are so many different schemes and companies out there waiting to cash in on people who are starting out online and may be unsure as to what’s worth investing in, and what will actually prove a waste of money. So, take your time before forking out any payments to any company. Ensure that anything you pay for will cover its own costs and make a future profit for you.