No matter what type of business you run, there is always going to be room for improvement. As a business owner, you should constantly be looking for different ways to take your company to the next level. Luckily, you don’t need to search far, as we have 100 suggestions for you below.


  1. Run social media competitions to engage with more people and benefit from free advertising for your brand.
  2. Harvest the power of visualisation.
  3. Make sure your website is filled with trust signals.
  4. Make the most of video marketing. Videos enable you to present information in a manner that is easy to understand. They also evoke emotion.
  5. Stop using black hat SEO techniques.
  6. Use a free tool to see if your website has any broken links so that you can deal with them straight away.
  7. Create a sense of urgency.
  8. Do team bonding activities.
  9. Show your employees that you appreciate them. A simple ‘thank you’ can go a very long way.
  10. Find out where you are really spending your time. This will enable you to determine any tasks that are sucking the life out of your business.
  11. Monitor current industry trends.
  12. Consider offering a money-back guarantee or some form of assurance for customers.
  13. Promote a culture of open communication.
  14. Have an office revamp. A fresh bit of paint can transform the mood, which will boost productivity.
  15. Celebrate the small wins.
  16. Reduce the number of meetings you have. A lot of time is wasted during meetings that are not necessary.
  17. Simplify the checkout process as much as possible. Do not ask customers for any information that is not deemed a necessity.
  18. Address your budget to make sure it is accurate.
  19. Start a blog. Quality content can establish you as an expert in your industry.
  20. Provide as many different payment options as possible.
  21. Turn off computer notifications and encourage your employees to do the same. So much time is wasted responding to emails and social media messages as soon as they are received.
  22. Get rid of your landing pages.
  23. Find ways to reduce costs without reducing quality.
  24. Host an employee training session regarding data security.
  25. Follow up with your customers.
  26. Make sure your brand message is consistent throughout every campaign and your website.
  27. Make the most of infographics.
  28. Build relationships with businesses in your industry, but not those in direct competition.
  29. Answer customer queries on social media.
  30. Consider outsourcing. While some tasks need to be kept in-house, other tasks could save you money and time while enabling you to benefit from improved quality by outsourcing.
  31. Ask for feedback. One of the easiest ways to improve your business is to talk to your customers and find out what they do and don’t like.
  32. Pay attention to existing customer behaviour.
  33. Give customers an offer they cannot refuse.
  34. Refresh your website design. Read reviews online to find the best website design company for you.
  35. Build an app.
  36. Stop playing the blame game. Focus on solutions, rather than dwelling on the past.
  37. Make the most of social media scheduling apps.
  38. Learn how to delegate tasks more effectively so that the right people are working on the right things at the right time.
  39. Automate whatever tasks you can.
  40. Assess the competition, but don’t copy what they are doing.
  41. Look for ways to make your website load quicker, for example, delete any large image files.
  42. Make sure you learn from every project you complete.
  43. Start using mind maps.
  44. Offer customers a number of contact options.
  45. Get comfortable using Skype to communicate. It is a great platform for quick communication.
  46. Be more clear and detailed in your job vacancy descriptions.
  47. Make sure you have a content schedule for posting. Inconsistency can kill momentum.
  48. Provide training opportunities for your workforce.
  49. Use Cloud If your business has not transitioned to the Cloud, now is the time.
  50. Start sending invoices as soon as a project is finished.
  51. Take your own photographs for your website. Stock images do little for individuality and branding.
  52. Make sure your business and personal finances are separate.
  53. Invest in yourself. Take a training course and improve your skill set so you can add more value to your business.
  54. Offer perks that your employees won’t find elsewhere to boost your retention rates.
  55. Create and target detailed buyer personas.
  56. De-clutter your business premises.
  57. Research customers beforehand to make sure you are not doing business with someone that has a reputation for failing to pay.
  58. Do one task at a time. Multi-tasking rarely results in efficiencies.
  59. Allow your employees to take regular breaks. After 90 minutes, we do not work to the same levels of efficiency, so a small break can give workers a much-needed refresh.
  60. Make sure your website is optimised for mobile use.
  61. Monitor and measure performance at all levels.
  62. Plan for any cash shortfalls. There are always going to be unexpected surprises along the way, and a lot of them are not the good kind.
  63. Take 10 minutes to plan what you are going to do the night before.
  64. Use more freelancers. When you need a one-off task doing, turn to one of the many freelance websites that are available.
  65. Say maybe before saying no.
  66. Stop trying to do everything. A successful business owner knows how to delegate successfully.
  67. Use Copyscape to make sure you do not have any duplicate content on your website or blog.
  68. Don’t target all social media platforms. Find out where your customers are, and work on building a quality profile and presence on these networks.
  69. Focus on the top of the funnel.
  70. Talk to your employees!
  71. Prioritise your tasks. If you simply have a never-ending list of things to do, and they all have equal weighting in terms of importance, you will never be able to work efficiently.
  72. Work on your emotional intelligence levels.
  73. Create an online e-course.
  74. Encourage your clients to leave reviews.
  75. Stay up to date with all of the latest industry news.
  76. Start listening to people more. This means actually listening to what they have to say — not just listening so you can have your moment to speak.
  77. Assess your current software to see whether you need an upgrade / if it is being used efficiently.
  78. Allow remote workers to engage in small talk on instant messenger with those in the office to harvest better relationships.
  79. Create a loyalty scheme. A lot of businesses overlook their existing client base because they are too busy looking for new customers.
  80. Use Trello to organise tasks.
  81. Always send summary emails after meetings.
  82. Communicate with stakeholders regularly so that everyone is on the same page.
  83. Consider establishing an affiliate marketing program for your products.
  84. Implement a formal change management procedure.
  85. Send out agendas before meetings.
  86. Make an effort to go green. Not only will you help the planet, but you will also reduce your expenses in the long run and it is great for branding too.
  87. Run a client-networking event.
  88. Invest in ergonomic office furniture.
  89. Set up an eco-friendly competition within the office. This encourages employees to go green, from turning their computer on energy-saving mode to biking to work.
  90. Prioritise creating value over creating revenue.
  91. Invest more time in planning before acting.
  92. Visit an exceptional business that has nothing to do with yours for inspiration.
  93. Offer rewards for referrals.
  94. Stop setting your team up for failure with unrealistic promises and under-delivering.
  95. Figure out what makes your business different.
  96. Download Camscanner to eliminate the need for a scanner and to make your life much easier.
  97. No matter whether you outsource SEO or not, take the time to learn more about it.
  98. Invest in guest blogging. Make sure all links and associations are of a high level of quality. Quality should always come before quantity.
  99. Revisit your business plan regularly.
  100. Optimise your content for Google’s answer box.


So there you have it: 100 ways you can improve your business today. Hopefully, you have found plenty of ideas that you can use to take your company to new heights.