The popular men’s LFWM event is considered one of the most anticipated fashion shows in the world. Taking place in early June, the spring and summer 2020 event drew in a host of celebrities and some of the biggest designers in the world.
Here, we’ll look at just some of the key presentations featured at this year’s LFWM spring/summer 2020 event.
Alexander McQueen
Alexander McQueen once again returned to the catwalks at LFWM, this time taking inspiration from Japanese art. The pieces were largely decorated with calligraphic flowers, which looked spectacular on white suits and shirts. The designer also focused on blended tailoring, creating a unique take on classic design. As always, the designer’s collection caused a lot of excitement and is sure to be a big hit next year.
Martine Rose
Martine Rose’s presentation definitely generated a lot of feedback. The designer chose to incorporate current politics into her spring and summer collection for 2020. She hosted the presentation on a central London corporate building, highlighting the effects of Brexit.
As for the clothing range itself, it was one of the more unique collections. Her designs were back to front, twisted and chopped up. This was to strengthen the theme of the presentation, highlighting the confusion of the UK in terms of Brexit right now.
Belstaff
One of the most anticipated presentations came from leading brand Belstaff. The company hosted its Travelogue presentation in at Hoxton Docks in London. It chose this particular location as it resonates with the brand’s industrial roots.
There were a few pieces which really stood out, such as the CastMaster. The fishing vest is also available as a long-sleeved jacket and it’s proven to be one of the most popular pieces from the new collection. The brand wanted to create a range that was sustainable, ensuring the clothing could be worn throughout all seasons.
Iceberg
Another unique presentation at the LFWM event, was Iceberg. Designed by James Long, this collection was by far one of the most attention-grabbing ones presented at the event. Featuring bright neon colours, the range is definitely developed with a younger crowd in mind.
The colourful designs were largely placed onto knitwear and denim materials, with some even featuring Loony Tunes characters. It’s like a blast from the past, ideal for those who are looking to revive their youth.
There were a lot of impressive presentations held at the spring/summer 2020 LFWM event. The above is just a small number of the most memorable presentations that were held. Men certainly have a lot to look forward to in the spring and summer 2020 fashion range, although most will unlikely be confident enough to step out in the Martine Rose and Iceberg collections!
