Every estate agent knows that their window display is of huge importance. It presents you with an exceptional platform for advertising all of the properties you have available for letting or purchasing. Nonetheless, this marketing medium will only be effective if you use it wisely. The last thing you want is for your estate agent window displays to go to waste, as you could miss out on a significant number of potential clients and ultimately profit. Keeping that in mind, read on to discover whether your window displays are making the most of your estate agency or if there is room for improvement.
Is your window display attracting attention?
Is your window display attracting attention? This is the first thing you need to ask yourself. One of the biggest problems facing estate and letting agencies today is the fact that it is difficult to stand out from the competition with this type of advertising. This is because all estate agencies tend to go for the same approach — rows of properties neatly organised in the window. There is nothing wrong with this, but what are you doing that other companies aren’t? You need to find something that is going to make your estate agency more attractive than others. One excellent option is to go for LED window displays. This type of display is stylish, professional, unique and most importantly eye-catching. You are going to reap the rewards of a type of display that will turn heads, which is exactly what you want.
Incorporating social media into your window displays
Have you embraced the social side of things? Social media cannot be ignored nowadays. All types of businesses need to market via social networking websites if they want to reap optimum levels of success. To be truly effective you should connect your window display with your social media strategy. The best marketing campaigns are those that are integrated. There are various ways you can do this. You may simply display your Twitter or Facebook name in your shop window. Nonetheless, one of the most popular options is to use a QR code poster. Individuals simply have to scan the code with their smartphone and they will be directed to your website or one of your social media pages. This is extremely effective, combining your marketing strategies and enhancing the overall impact.
Does your window display fall in line with your brand?
You also need to think about whether you are branding successfully with the design of your window display. Does everything follow the same style? Does it fit in with your corporate identity? Does it look professional and upmarket? Consistency is important. If you use portrait and landscape photos, different styles and a number of sizes you can end up making the display appear messy and unprofessional. This has a hugely negative impact on your corporate identity. It doesn’t instil confidence in those that pass by your estate agency. Thus, if your window display does not reflect your brand image and does not give off a high-end and sophisticated feel, you are probably failing to make the most of it.
Linking to your website
While estate agent window displays are very important today, there is no denying that the vast majority of people will look for new properties via the Internet. Therefore, you need to make sure that your window contains information about your website. After all, most people will take a look at your window, and then they will head to your website for more information. They are not going to make a decision there on the spot. They may not have the time to come inside or they may not want to yet. This is why linking to your website is critical. However, if users arrive at your website and it is a let down, this is going to be a big problem. Custom web development services are a must for estate agencies today. Your website can make or break your business, as you will use it as an advertising portal to try and encourage deals. Not only this, but you are going to need to ensure your website is optimised for the search engine result pages and that it is user-friendly and regularly updated. This is why you need an expert company who can handle all of this for you so that you have nothing to worry about.
Do you have an outdoor leaflet holder?
Do you have an outdoor leaflet holder? If not, this is something you should definitely consider taking advantage of. This can be placed on the exterior of your shop window, allowing people to pick up leaflets as they walk past. There are several benefits associated with doing this. Firstly, it means people can obtain a leaflet at any time of the day, even when your estate agency is closed. Moreover, a lot of people don’t like going directly into the estate agency or spending their time browsing the shop front. Instead, they would much prefer to take a leaflet home and look at what you have to offer in a comfortable setting and at their own pace. Outdoor leaflet holders present them with the option to do this and thus you should certainly consider using them.
Hopefully, you now have a much better idea regarding how you are performing in terms of your estate agency window display. Estate agency window displays are of the utmost importance. They present a unique way of appealing to potential clients. To throw away this opportunity would be a big mistake. Thus, reassess your display based on the comments that have been made in this post and see if there is any room for improvement.