Blogging is a great side gig or remote job. If you’re serious about it you can make money from it. The amount you earn however depends on how you optimise your blog and the number of resources you take advantage of. There are several possible streams of income for bloggers. Here’s how you can start to make money from blogging in 2020.
Create your own website
Although there are many free platforms to set up your blog, the more professional looking blogs are independent. By purchasing your own domain name, you’ll be able to advertise and explore more affiliate marketing options. You’ll also be in complete control of your website management, SEO, and design. These are important for boosting your traffic.
Create your own unique branding, and build a name for yourself. This will help to give you credibility and draw in more business. Building a website isn’t always as challenging as it sounds, you can even outsource this to a professional web designer for a more sophisticated appeal.
Choose a trending topic
It’s of course up to you what you choose to write about. Pick a subject you’re passionate about or have an interest in. Have a look at what’s trending at the moment to help you decide. Twitter and Google search suggestions can help you with this. Here are some staple topics that have been trending in 2020 to give you an example.
- Personal finance
People are always looking for Money tips. Search engines are being flooded with questions like, how can I make money online? Think about your current followers and their situations, and reach out to the public by addressing general concerns.
- Health and fitness
A popular option, as with personal finance, it appeals to people’s aspirations. There are plenty of new ways to get fit and healthy in the current climate. You could review online workouts and fitness apps.
- Gardening
Due to its rise in popularity as a wellness trend, gardening is drawing a lot of interest. There are many products to endorse that can be ordered online for use during the summer. Tips and tricks are always sought-after blog topics, so home and gardening hacks are ever popular.
- Technology
Whether it’s a review of the latest business apps or other innovations in technology, there are many types of tech-related subjects to discuss. Offer tutorials for new software along with information and advice.
Brainstorm a few topic ideas and how you could expand on these if you want to endorse products and offer video tutorials and other interesting content. Think outside the box about how you’re going to make money from this subject matter.
Boost your online traffic
Once you’ve set up your exciting new blog and created nice eye-catching content, you’ve got to think of ways to attract more readers. At this stage, you’re going to need to put plenty of time and effort into promoting your blog. Here are some different ways to do so.
- SEO
The design of your website is fundamental to your blog’s success. Create topic-based pages, with a logical structure. Optimize the use of keywords on your site. These will both help you rank in the SERPs.
- Social media
Set up pages for your blog on a variety of social media platforms. Keep your branding consistent and be as involved as possible. Share new posts and tag other bloggers or companies who might then re-share them. Always engage with your followers.
- Network with other bloggers
Make a name for yourself in the social media community. Contact other bloggers who write about the same topics and share links to each other’s blogs. This will hopefully get you some backlinks to send potential readers back to your website.
- Reach out to journalists
Get involved with any news stories that might affect your niche. This means commenting on social media, taking part in discussions, and reaching out to journalists and offering your comments.
Increasing your blog traffic is vital to getting your name out there. After all, if not many people read your blog then you won’t get much attention from advertisers. It might take a while to really put yourself out there on so many platforms, but the results will be worth it.
Affiliate marketing
Affiliate marketing works by including links to products and companies in your blog content. These links are clearly advertising and you’ll need to use a disclaimer. They’re quite effective as they don’t tend to distract the reader too much from your well-written content. Despite this, every time a reader clicks on one of those links, you’ll receive a small commission. This is a great way to make money on your blog.
You could also write reviews to endorse products. It’s better to be honest and only try to promote companies you really believe in. This will help you to write a more professional review. Plenty of businesses look for influencers to help market their products or services, and you will be able to charge a fee for this as well.
Sell stuff
There are plenty of things you can sell on your blog. It’s up to you which ones you want to go for.
- Ad space
You can even sell ad space and make money by having ad banners on your blog. You can choose to earn money per click or per thousand impressions the ad gets.
- Digital skills
You could offer other services and digital courses or tutorials. Alternatively, you could write guest posts for other websites.
- Sponsored social media posts
If you have a strong presence on social media you’ll be able to offer your services for writing sponsored posts. Brands will hire you to write a promotional piece about them on social media.
Monetising your blog will take some time and effort on your part. Focus on building your online traffic. The more readers you have, the more you’ll be able to appear legit to advertisers. The more you make contact with readers and advertisers, the more business you are likely to get in the future.
Photo by Suzy Hazelwood from Pexels
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