Big things are more likely to be noticed. How often have you stopped to stare at something extraordinary? Now, imagine that you have something at your store that draws people’s attention like that. That’s something that inflatable marketing products can do for your business.
If executed properly, inflatable marketing products can positively impact sales in different settings; from events to storefronts.
In this article, we will discuss the evolution of inflatable marketing products, their versatility, and their impacts on brand promotion.
Evolution of Inflatable Marketing Products
The origins of inflatable marketing products can be traced back to simple balloons brands used to draw attention to their booths at fairs and events. They featured simple shapes, symbols, and characters made in colourful and playful designs. Even though they were simple in design, these early inflatables paved the way for you to become a revolutionary marketing tool.
As time went on and more durable materials, advanced sewing techniques, and efficient air blowers were developed, marketers were able to explore a broader range of possibilities to create more sophisticated inflatables. Now, you can make inflatables for various purposes in any shape and size. So you can use them as the occasion deems fit.
Versatility of Inflatable Marketing Products
The versatility of these marketing products is evident in their use in various settings. This adaptability highlights the effectiveness of inflatable marketing products in capturing attention and conveying brand messages across diverse audiences. Here are a few examples:
Events and Trade Shows
Events and trade shows have always been a competitive place where businesses compete for attention and recognition. Inflatable marketing products stand out in this competitive landscape. Their huge size, vibrant colours, and innovative designs can capture the attention of attendees and draw them closer.
Inflatable marketing is a great way to catch the attention of potential customers and create a memorable experience. They are not only eye-catching, but they also engage multiple senses, such as sight, sound, and touch. This creates an immersive experience that will likely stick in people’s minds. Additionally, when people interact with your inflatable, you get brand recognition as they are more likely to remember your brand. This can lead to increased sales during and after the event.
Storefronts and Retail Spaces
A tremendous inflatable marketing product can attract large crowds and lure them to your store. They add a sort of playful curiosity to your store. You could place it at your store’s entrance to pique the interest of passersby and convince them to come in.
They also improve the aesthetics. Imagine you are placed by a store with an inflatable mascot inviting you to stop this. This makes the store look better and creates a lasting impression on potential customers, driving repeat business and attracting new ones.
Inflatable marketing products can also be helpful as visual landmarks. For example, a new customer may forget the store location and may be unable to distinguish it from others around it. But if there is an inflatable installation at the storefront, it will make the store easily recognizable to them.
Guerilla Marketing Campaigns
If you want to adopt guerilla marketing for your business, inflatables can be a crucial part of your campaigns. To put things into context, guerilla marketing is a marketing method whereby a campaign employs unconventional tactics to promote goods and services. It is a way to surprise prospective customers and leave a long-lasting impression.
As it is not a part of traditional marketing, inflatables fit this perfectly. Their portability and ease of use allow them to be easily transported, so you can set them up in places people wouldn’t usually expect. For instance, you should place them in sidewalks or car parks. The element of surprise that happens when people see them will create a powerful memory that sticks with them.
Sports Events
Inflatable marketing products like arches and logos improve the immersive atmospheres of sporting events. Sports teams can make inflatable versions of their logos, mascots, and iconic superstars.
For example, the mascot of the Phoenix Suns — a basketball team in the NBA — is the gorilla. An inflatable of the gorilla can generate enthusiasm among the fans and add fun to the game. They are also great for photo-op moments. Fans may want to take pictures with the mascot, creating shareable moments for social media.
Final Note
Inflatables have evolved from being mere event attractions to essential components of storefronts and promotional campaigns. They are great marketing tools in a wide array of settings. Their versatility extends beyond events and trade shows to storefronts and indoor programs. All you have to do is to customize it to suit your needs.
