Click Smart. Think Smart.

Fostering Critical Thinking in a Connected World

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Bridge the Digital Literacy Gap in Wisconsin

Young people are more plugged in than ever, but do they have the skills to navigate the complex media landscape? Studies show that 41% of Wisconsin students are on social media every hour, yet nearly 50% of schools lack a formalized digital learning plan. With only 18% of young people able to accurately distinguish between news, advertisements, and opinion, this gap leaves youth vulnerable.

In an era of AI-powered learning and sophisticated misinformation, low media literacy puts young people at risk. Without the tools to decode deepfakes, algorithmic bias, or digital manipulation, students remain vulnerable. It’s no longer just about “being online”—it’s about staying safe and informed.

Click Smart, Think Smart provides educators and youth mentors with a free, fully-funded training to ensure they have the media literacy skills and resources they need to foster the next generation of informed digital citizens.

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Our Mission is to Foster Informed Minds and Active Citizens

By providing youth and their mentors with the tools they need to be well-informed, engaged, and active citizens on and offline.

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SOUK is an award-winning political and media literacy organization with over a decade of experience in far-reaching educational campaigns tackling pressing political and media issues.

An international organization with UK roots, we have partnered with the U.S. State Department since 2021 on media literacy projects. These efforts aim to increase young people’s understanding of media disinformation and misinformation, equipping them with tools to distinguish unreliable sources and foster critical thinking.

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10+

Years

Political and media literacy education experience

30000+

Young People

Trained in Media Literacy and Counter-Extremism

1500+

Youth Practitioners

Trainedin 2024

15+

Countries

Reached across ourinternational campaigns