It can be hard to find a balance with promoting your business. One minute you can be under the line, the next you can be promoting your business so much so that it seems a little bit spammy. Anyone who follows your business will pick up on that, and it can turn many people away from your brand if they feel like you’re in their face too much. For example, if they’re browsing and all they see are pop-ups for your company that get in the way of their browsing, it can have a negative knock-on effect for your brand. So what you need to be able to do is find that sweet spot that gets you all of the brand promotion you need to be sustainable, as well as make a lot of money.
Brand promotion is an expensive game though, and one of the reasons why smaller brands struggle with it so much. The funds just aren’t there to sustain the levels of promotion that are needed. So, we’re going to show you how you can promote your business like never before. All you have to do is keep on reading for some great tips.
Video Promotion
Video promotion is a growing way to promote a brand thanks to the power of the internet. The internet is creating so many ways that a brand can promote their business because there are so many ways that people use the internet. In fact, more people are now using the internet to recognise brands than ever before. If someone is doing it using other methods other than the internet, it would be seen to be a little bit strange. But there are some major issues with brand promotion using videos that need to be addressed, and one of them is the low quality of some videos that can completely tarnish a brand.
What you need is promotional video production help to make your video better than everyone else’s. You don’t want to be filming a video from your iPhone in your office and trying to make it look good. You need professional videographers and crew to make sure the video is as perfect as it can be. You also need to make sure that it’s appealing. We know that some brands are more exciting than others. For example, if you own a company selling sporting apparel, you’re going to be a little less serious than a business selling steel pipe rods. However, when creating a video you need to show a side of your business that sounds fun and interesting. A plain video is going to lead to people pressing mute or shutting the video down. Keep it short, sharp, and to the point, and put it in places where people are going to listen. YouTube is a prime place for brands to create video content for brand promotion.
Public Events
Public events are a really important way of promoting your brand that small businesses, in particular, seem to ignore. Public events can be anything from a music concert to a trade event related to your niche. If you can get as many people as possible to see your brand through these events, you’re already on to a winner. The first thing you need to do is find events that might be relevant for you.
After identifying the type of event you are going to take part in, you should ponder over ways to make sure your brand stands out. First, consider using decorations, tents, or other materials that prominently feature your logo or slogan. This will help people to remember your brand long after the event is over. Second, think about tailoring your promotional materials to the theme of the event. For example, if you’re exhibiting at a Christmas market, you could use customizable inflatables for Christmas that feature your company’s logo. Finally, don’t forget to hand out branded swag like pens, notebooks, or even t-shirts. By taking a few simple steps, you can ensure that your brand makes a lasting impression at any event.
For a small business that is still trying to build a name, trying to secure your brand name at a big public event might not work. But what you can do is find smaller events that will cost less and have spaces to be filled. You then need to create a big banner to draw attention to your business. There are companies out there that specialise in creating huge banners that can then be displayed at these events. All you need to do is keep it simple with your brand name and a catchy slogan. If you can fit in, your web URL is also handy. Sometimes you’ll be able to secure electronic banner positions, for example at football games, which gives you more of a chance to be creative. These are, however, far more expensive than your average banner promotion. As with the video, you just need to make sure that it is bright and colourful, and it will easily catch the attention of the people at the event.
No matter what your business niche is, it is always possible to wrap it all up in a creative way and appear in front of people. This is what experiential marketing is all about. It can be guerilla marketing, event marketing, product showcases, etc. Even luxury experiential marketing is possible if you represent a fashion brand. In fact, many fashion brands, such as Chanel, Zara, and Ralph Lauren, turn to experiential marketing to promote their business. For example, a food truck covered with your brand colours and motto can drive a lot of people to see what you are offering during public events.
Social Media
Social media is sort of being played down at the minute. Rather than focusing on this, brands are more focused on the other marketing methods that are bigger and better. But social media is undefeated in our eyes. It’s pretty much free and can be totally free if you want it to be. All of the social media sites are now geared up towards businesses who want to track their social media efforts. You can get to see all sorts of stats showing how far your post has reached and how well it has done. Facebook also has a service for businesses to help with that. Pay a small fee and your post can be sent to thousands of people all around the world and can show business ads to many more. It’s a perfect way for a small business with a small budget to make some money from marketing. You just have to be consistent, know what the algorithms are, and create exciting content to post. As your company gets bigger don’t forget about the power of social media and how important it is for a brand to keep the pages alive with content.
Focus On Your Website
Your website is going to play a big part in the sales that you have. Hopefully, you understand that everyone does everything online, and having a way for your customers to purchase products or services through your website is essential. So work alongside a web developer to first build a professional website that looks good and is easy to use. You then need to work alongside a company promoting brands using SEO. The more visible you are on the internet, the easier it’s going to be to make a lot of money.
Image by Gerd Altmann from Pixabay
