It’s that time of the year again. You know, the one where you start thinking about how to advertise your business to get more customers.
It’s a tough decision because there is no shortage of different ways to do it, and they all cost money. You can use many different strategies and tactics, but this blog will show you some of the best ones!
Distribute Business Cards
A business card is always the best way to advertise your business. You can leave them wherever you go, whether it’s handouts at networking events or in your store for customers to find when they come in off the street. You can opt for matte, standard, gloss or plastic business cards.
Look into Your Competitors
Do you have a competitor who does something your company doesn’t? If so, find out what marketing strategies they’re doing to boost their business and copy them.
For example, you could advertise in the same places, offer specials on the same days of the week or follow all other forms of advertising that are proven successful for competitors.
Get Social Media Followers
Social media is huge these days! There’s no better way to get customers than through an online presence with blogs, Facebook page likes, Twitter profiles and others.
Outsource SEO Services
Outsourcing SEO services is a great way to get your website ranked on top of the search engine results pages. Sure, it costs money, but you’ll attract new customers with ease and save time doing all the work yourself!
Use retargeting ads, but if you don’t have any marketing budget this year, consider paying for ‘retargeted’ advertising using Facebook Ads. You can run an Ad campaign that targets people who previously visited your site or clicked on one of your sponsored posts by displaying banners throughout their internet usage.
Use Friends and Family as Influencers
Most people don’t care about what’s going on in the business world, but they will pay attention to what their friends and family say. So, if you want a way for your company to be more successful this year, get some of these folks who influence others involved by asking them to share information with their network or even writing articles published online!
Invest in Video Production Services
No one wants to read these days! The more videos you can put out online, the better. Whether it’s a product that needs explaining or how-to guides for customers looking for help with your services, video content is worth investing in this year.
Contribute to Your Community
Another great way to advertise your business is by giving back to the community. Volunteer at events and become a local sponsor, organize fundraisers or donate time/money for causes in need of help.
Not only will people see how much you care about their neighbourhood, but they’ll also be more likely to shop from someone who loves where they live!
Create an Information-Rich Blog
A company website isn’t enough anymore. People just don’t want to search through multiple pages on their computer screens before they find what they’re looking for— especially not when there are so many other sites available that offer all of this at once.
You need a blog where customers will be able to find everything they need and anything else related without having to do any research themselves!
Work Hard at Getting Leads Before Investing Money into Ads
Leads can come from anywhere — even old-fashioned word-of-mouth referrals. But if you want new clients as soon as possible, then it will require some time and effort on your part.
You’ll need to work on getting a solid customer base first before you start throwing money around with ads and marketing campaigns, so put in the time upfront!
Update Mailing List Subscribers
An updated email list is crucial for business growth. It shows that people are interested in what’s going on and want information about any changes or promotions. If they’re not already subscribed, this is an easy way to attract more customers who would otherwise get lost!
Be Up-to-Date with Local Events Happening in the Area
If significant events are coming up nearby like conferences, trade fairs or concerts, then find out as much info as possible because these can be great ways of attracting new clients just by being at the event.
Create a Landing Page
A landing page is an easy place for visitors on your site to get more information about what you have available and anything special that might be going on right now!
Conduct Contests with Prizes
This is another incredible way of advertising because people always like free stuff! A contest is another great opportunity to generate buzz online by making it interactive between participants and building up some anticipation around whatever item you will give away if someone wins. Be sure to promote this through social media and place advertisements in your local newspaper.
Discover Who is Using Your Services and What They’re Saying
It’s always important to know how people respond to your business, so you need to make sure that you always have a way of listening! Discovering which keywords customers use when searching your business online and seeing what others say on social media or ratings sites such as Yelp will help you see where there might be opportunities to improve upon.
Encourage Word-of-Mouth Advertising by Rewarding Current Members with Discounts for Referrals
This one seems like common sense, but do not underestimate its power. There aren’t enough businesses that consider this strategy from time to time. If someone has already used your service once, then showing them how quickly they can get something else for free if they recommend it to someone is an excellent way of letting them know that their opinion matters.
Invest in Your Business by Partnering with Social Media Sites
Many people partner with social media sites like Facebook, Twitter and Instagram daily, so why not join the trend? You’ll be able to reach more customers while also getting feedback about what you’re posting from other users (don’t forget those hashtags!).
Create an Account for Your Company at Google+ or LinkedIn
Including these two popular networks will ensure you have all bases covered, even where most companies might feel uncomfortable! So, it’s worth exploring new opportunities as long as there are no risks associated with doing so.
What You Should Refrain from Doing
- Don’t start throwing money around with ads and marketing campaigns without first getting a solid customer base
- Don’t forget that an updated email list is crucial for business growth!
- If significant events are coming up nearby like conferences, trade fairs or concerts, then find out as much info as possible because these can be great ways of attracting new clients just by being at the event.
You can know if your advertising strategies are working by asking for feedback from customers. You can pick a focus group and monitor it for about 2-3 months.
How to Make the Most of Advertising
Be creative with ideas, and don’t be afraid to try new things, even if there is some risk involved!
Know what’s going on in your industry to stay ahead of trends and any upcoming opportunities.
It’s about providing value. When you do this successfully, people will want more because they will start seeing you as a resource rather than just an advertiser. By designing products based on their needs instead of yours, you’ll win half the battle before anything has begun.
Advertising your business is all about being creative and providing value. Remember always to know what’s going on with the industry and find opportunities before they arise!
