Social media marketing is a great way to introduce your business to new customers. You can build your online presence and increase your social media following by creating videos specifically for social media sites, such as Facebook and Instagram, or by posting videos you have already created on YouTube. It has also been shown to increase sales, engagement, brand awareness, conversion rates, and more as long as you’re doing it right!
Here are five tips to help you create more engaging videos for your social media profiles.
Top 5 tips to get more engagement on your social media videos
Social media platforms have all modified their algorithms for displaying videos on feeds. Some cater more to short clips, others to longer videos. Some show videos in a loop, while others play them one time and then disappear. Regardless of the platform, video content is a powerful tool in any social media marketing effort. They also provide a great way to make a personal connection with your customers.
Hence, as you craft your video content, keep in mind that authenticity is key when creating engaging social media videos. Here are 5 tips on how to create videos people will love.
Tip 1: Use fewer words
Sound bites are the new black! When it comes to social media, less is more. You can add a transcript in the description box, but seeing as most people will not read that, you need to make your point quickly and let the video do the talking.
Tip 2: Use the power of music
Music is the universal language and can bridge gaps between cultures and languages. It helps set the tone for your video and allows you to connect with your audience at a more personal level. Remember to use relevant music that will appeal to your target audience. The music should be played at a reasonable volume so as not to overwhelm your voice.
Tip 3: Stay away from gimmicky transitions!
Animated transitions are overused and have become boring and clichéd. Static images are much more effective at creating interest in your video because they catch the eye of the viewer and make them want to watch until the end. Static images also allow you to delve deeper into each message you wish to convey.
Tip 4: Make your videos interactive
While the goal of a social video is to engage potential customers, it doesn’t have to be all about sales tactics and pushy marketing messages. Ask questions and give viewers something specific they can do on your website, such as filling out a form or subscribing to your mailing list.
Tip 5: Tell people what they’ll get out of watching your video
It’s a lot easier to watch a two-minute clip if you know something interesting will happen at 1:30 than if it just looks like some random footage with no context. This is especially true for ads and promotions where you want people to take action, such as making a purchase or attending an event.
Things to keep in mind while creating social media videos
You can build your online presence and increase your social media following by creating videos specifically for social media sites, such as Facebook and Instagram, or by posting videos you have already created on YouTube. Depending on the type of video you are creating, the length will vary. Here are some important things to keep in mind while creating videos for your social media account:
● Keep it short
Most people do not want to sit through an entire video when they can quickly scroll past it. Keep the length of your video under 90 seconds if possible. The shorter, the better because most viewers will not watch an entire minute-long video.
● Keep it simple
Don’t overcomplicate things by trying to cram too much information into one video. Sometimes, less is more when it comes to engaging your audience with a short video clip that is easily digestible and fun to watch.
● Include a Call to Action (CTA) in your social media video
This is when people are most likely to stop watching if they don’t find what they’re looking for. If you have a product, service, or event that you want more people to check out, ask them directly at the beginning.
● Show off your personality
People like other people, especially if they’re just getting to know them. And that’s what makes a good first impression so important for your social media videos. Think about how you can use humour or an interesting story to help viewers connect with you right away.
These were some of the most important things to keep in mind before creating your social media videos. Now let’s see how we can ease out the tedious process of video production and edition using the right tools.
How can a video editor help you create engaging social media videos?
Videos are one of the best ways to connect with your customers and build a relationship with them. The best way to do this is by making a video yourself, but not everyone has the time for that, and few people are professional videographers.
Trying to make a video without some help or tools can be very tedious and take a lot of time, especially if you are doing it alone. You want to be able to deliver engaging content quickly and easily, and a video editor can help you do that.
InVideo’s simple interface makes it easy for anyone to add captions, effects, and even music to their videos. It also offers thousands of ready-made templates for the most popular social media sites, including Facebook, YouTube, and Instagram.
Wrapping up
Social media video is an effective way to impart information and entertainment in minimal time. By utilising the correct video tools, getting an audience can become relatively easy. If you’re also having trouble getting engagement on your videos on social media, try these tips to get more views and shares. Hopefully, some of the tips will help you grab more attention from viewers and ultimately provide more engagement for you and your brand.
