There is one important thing that every business needs to have to be able to attract and retain customers and that’s a good business website. The website that you build for your business is going to change everything for you in terms of your success. If your website is poor in terms of usability, then people are not going to come back to your site to visit. If your website is slow, people will click off immediately and look somewhere else for what they need.
Bespoke website design can prevent this from happening, but you also need to know what it is that will make your business website more appealing than any other business. Well-designed websites attract attention but they also keep people’s interest — and it’s keeping visitors’ interest that is the biggest issue. You can have many clicks on your website but if you’re not converting visitors to customers then something is going wrong. So, here are some things that you can do to improve the usability of your website.
- Don’t clutter up your homepage. A clutter-free home page can really enable users to read about your products and services and engage with you in the most efficient possible manner. Nobody wants to enter a homepage that is littered with noise, in terms of adverts and moving parts. Trim any unnecessary paragraphs across the page, remove any unnecessary graphics, and cut down on links from the home page. From here, you can keep only the content that succinctly explains what your business does and what you can offer. It’s a good place to start if you don’t know where to begin with your website.
- Play the users to get outcomes. If you’ve ever visited a good website you’ll know that there are buttons telling people to click here, or fill in emails here. These calls to action are there for a good reason, and they are there to ensure that the user knows where to go and what to do. You can organize the elements on your website to lead your users’ attention to the right areas so that they give you the outcome that you need. If you are looking for people to sign up and give you an email address, then your website has to be attractive enough for them to want to do that. Call-to-action buttons can be placed at the centre of the screen while the logo can be displayed at the header.
- Optimize content. Content should be written in a way that it’s easy to scan, easy to read, and attractive. Having the right headers, subject lines, bullet points and more can help you to ensure that you are showing people what they can get from your company when they shop with you. Content shouldn’t be too wordy, and it shouldn’t be packed with images to the point where you have to Scroll down for ages just to find the next paragraph. Reaching out to a good content service can help you outsource this to somebody who knows better than you and gives good results.
- Make it easy to navigate. A successful website should have a layout that is easy to navigate. This means that you need to have a good sitemap. User-experience designers should be able to help you here to correctly identify the persona of your shopper and ensure that your website is easy for people to view.
