In the modern world, the problems associated with hidden advertising are gaining momentum. This type of marketing especially affects children and adolescents, causing increased attention from federal services. At the moment, there is a question of regulating hidden advertising and protecting students from it, to avoid inappropriate content.
Many experts say that you should carefully monitor the presence of hidden advertising and train students in media literacy. Teachers need to pay more attention to this issue and limit children from viewing such content as much as possible. In this article, we will talk about how hidden advertising affects children and teenagers and look at some examples.
Examples of Hidden Advertising
PID is a kind of message sponsored by influencers who run various videos, social media posts, etc. to promote the product they use or like. In addition, such advertising is often launched in the form of a virtual product placement that will appear when watching a movie, any TV show, or playing games.
Depending on what the viewer is interested in, this advertisement can change and add sound to video to increase engagement. Often, users are not even aware that they are currently interacting with hidden advertising.
Another popular way to engage the audience in advertising is through various pictures and memes that show a product that is trying to increase awareness. Most often, this type of hidden advertising can fall on children and adolescents who unintentionally feel like they are participating in an in-joke.
In addition, due to the rapid development of technology, one of the most popular types of hidden advertising is virtual reality. This type of advertising allows you to familiarize game participants with products and persuade them to buy goods, internal weapons, and much more.
But since not all users use virtual reality, the most common method of hidden advertising is conversations between people, which help disseminate information all over the world. Remember, before spreading information, you should make sure that it is reliable and secure.
The Danger of Hidden Advertising for Children and Teenagers
Many users do not understand how hidden advertising can increase audience engagement. Everything is simple, the target audience of hidden advertising is children and teenagers who return to this content or the application over and over again.
This is because they do not always have the capacity to distinguish reliable content from that which aims to spread unnecessary information. Even adults often cannot distinguish truth from falsehood.
Even though the development of digital technologies is a huge plus in the modern world, these often come with disadvantages that affect users of any age. That is why schools and colleges should pay particular attention to the media literacy level of their students and try to protect them from inappropriate content.
