Event marketing is a vital part of getting the word about your event. Ideally, you want to generate a buzz as early as possible and ensure that you are reaching the right people in the lead-up to the big day for everything to succeed. The reality is that an event is not successful unless people attend, and to get people to attend — you need to market it correctly.

There are many different options when it comes to marketing your event, and you need to be utilising as many channels as possible for maximum exposure and reach to sell tickets and increase attendance for a successful venture.

You need to be using various ways of creating FOMO (fear of missing out) so that people feel the need to attend or miss out on something great. FOMO needs to be present and consistent throughout your marketing efforts.

Read on to discover more effective ways of marketing your next event.

Email Marketing

You need to build an email list to send out updates, announcements and changes if applicable for your event. Use catchy titles, openings and phrases to ensure people open your email and buy a ticket or confirm their attendance. ‘You don’t want to miss this’ or ‘Unmissable One Time Offer’ can be enticing enough to get people to click. From here, you need to generate a buzz in your email to increase click-throughs and sales.


Creating banners to promote your event can be a great way of capturing people’s attention. Work with graphic designers to create something that encapsulates your business and promotes the event so people feel they need to attend. Use images, text and design elements to help you sell your event. Make sure that you use a quality poster printing company to ensure your poster is eye-catching and high quality.

Influencer Marketing

Influencer marketing can be an effective way to reach people in your niche quickly. Whether you are just getting on board or looking to fill some last-minute posts, getting the right influencers behind you and sharing their audience with you can be a boost. Take the time to find out those in your industry with audiences similar to yours and strike up a mutually beneficial relationship in exchange for their promotion of your event.

Go Live

All social media accounts allow you to ‘go live,’ meaning you can broadcast to your audience in real time. To be honest, nothing gets people more excited about something than another person’s enthusiasm. So take the opportunity to host live events and Q&As, have attendees take over and invite collaborators to join and help push your event. This way, you will give people an insight into what they can expect directly from the horse’s mouth, as they say.


Marking your next event, whether virtual or in person, is vital to its success and selling tickets. You need to reach as many people as possible. Start your marketing campaign early and include as many options as possible to ensure you increase exposure and give your event the best chance of success.