As top designer Frank Chimero once said, ‘people ignore design that ignores people’. Excellent UX design has the ultimate end game of putting the user first, and adhering to all of their needs. It doesn’t matter which aspect of the website you are working on, if you don’t consider user needs that part of the site will fail. The design process is all about understanding the audience. It doesn’t have to be difficult, in fact, many of the best-performing sites use a simple design. To improve the experiences of your users, start with these five simple ideas.
1 . Increase speed
One of the easiest ways to improve the UX of your website is to optimize the speed. Slower sites have a higher bounce rate and miss out on potentials who don’t want to wait around. To solve the problem try using tools like Pingdom, to test your speed and improve. Google PageSpeed Insights is another option to test the speed of your site. The tools offer plenty of suggestions on how to make your site faster. Compressing your files is one option when you’re looking to increase page speed.
2. Utilize chatbots
Chatbots can help to boost your UX and provide your customers with an improved service. AI bots are able to offer 24/7 customer service and help your customers with their queries fast and effectively. Chatbots are also a great way to gather feedback, which can then be used to improve your UX. It’s difficult to improve your site if you don’t know what your users think and how they are using your website. Try using heat map tools to track user behaviour on your site. You can use this behaviuor to gain insight into your website’s strengths and weaknesses. To monitor your user experience try tools like Crazy Egg or HotJar.
3. Go mobile-friendly
The vast majority of web searches are made using mobile phones, meaning it’s vital to properly optimize your site for mobile. You might not have the know-how to optimize your site, so it can be useful to work with a web designer. Remember, calling in the experts doesn’t have to mean breaking the bank. There are plenty of cheap web design companies out there who offer mobile optimization, SEO, graphic design and more. The design of your website is a crucial component of user experience.
4. Improve your content
When users arrive at your site, without great content, they aren’t likely to stick around. Luckily, there are several content tools that can help you to improve. Buzzo Sumo is a handy tool for improving content. You can use it to generate appropriate blog topics. Hubspot also offers a neat tool that helps users to create blog topic ideas. It’s not always easy to think of fresh new ideas, and these tools can provide topics based on keywords and popularity. Longer blog content is useful to offer more detailed information, and it’s also useful to rank higher on search engines.
If you are struggling to improve your content, it is worth brushing up on your knowledge of SEO. SEO, standing for Search Engine Optimisation, is a fundamental pillar of content creation in this day and age. By tailoring your content for SEO, your website will be more easily found by search engine users — which, if you are competing with big businesses, is absolutely essential. If you aren’t sure about how to tailor your content for SEO, why not consult an SEO agency to help you out?
