Whether you’re wanting to start a business or promote a cause, SEO is going to be needed. Time and time again marketers have raised and praised SEO. While other platforms constantly change their algorithms essentially making it pay to get noticed (social media included), SEO doesn’t work like that. You can utilise an SEO agency to help boost your ranking.

Here are some reasons why you should consider SEO.

Organic is better

When it comes to getting website traffic, organic search tends to be the primary source. It’s important to have organic search and organic traffic. Organic search is the go-to way for many to find what they need. Google is one of the biggest search engines out on the market, but there are plenty of others like Yahoo and DuckDuckGo. People tend to stick around when organically following you. Plus, the more visits, the higher your ranking will be in search results.

It’s all about trust

When you’re trying to get attention for your cause, you’re going to need to build a strong foundation. This can include having a beautiful website that looks clean and is user-friendly, to help build brand credibility. You’ll also need to think about Google’s EAT. These are guidelines that are critical to being at the top of search results.

Better engagement

Everyone knows that social media, including YouTube, can be a major hit or miss. Instagram and Facebook are especially known for being major hit-or-misses thanks to their sketchy algorithms. So, how can SEO help with better engagement since social media can be fairly unreliable? It usually comes down to local SEO and those within your locality reaching out.

Local SEO especially is geared towards the area that you’re in. It’s quick, easy, and it’s a way to build that connection. So, if you’re trying to promote your cause, always start with your current location first.

It doesn’t have to cost money

While businesses such as Kent SEO Agency can be great for helping you promote your cause, this is of course not the only option — though certainly one of the most cost-efficient. How’s that? Social media, certain email marketing platforms, and other forms of marketing such as ads can all do the same job in getting you noticed, but they are also usually very expensive. It’s important to let your cause be heard, but before choosing an option think about the long-term costs and the ultimate outcome. A good SEO agency can give you just the boost you need to be visible for your target audience.