Video marketing has grown a lot in the last few years. It’s predicted that video will become even more popular than imagery or infographics, especially on social media platforms.

If you want to succeed as a business, you will need to take advantage of video’s increasing popularity. In order to reach more people in your target market and grow brand awareness, you will need to create great brand videos that showcase your products or services effectively.

Whether you hire a video production company or create your branded videos in the house, there is huge potential for growth when you embrace video content as part of your wider marketing strategy.

In fact, you might be stunting your growth if you don’t start to create engaging videos online! Over 80 per cent of businesses are now using branded videos as part of their marketing strategy so you’re at risk of falling behind if you don’t do the same.

If you’re not yet convinced that you need to start creating videos to maximise the success of your business, this article might change your mind! Here are three reasons why you should create branded videos.

It Increases Lead Generation

Video marketing increases the number of qualified leads by 85 per cent and over 90 per cent of marketers say that they have gained new customers from using video content.

Videos can enhance your brand message and identity. It engages consumers and encourages them to check out your brand and enquire about your services. In turn, you’ll get more leads and potentially more sales.

Make sure to include a call-to-action (CTA) at the end of your branded videos to remind your viewers to get in touch. This will further enhance your lead generation.

It Enhances Your Brand Awareness

When you include your logo, brand name, and brand colours in all of your videos, it can increase brand awareness. Reminding customers of who you are and what you do in your video content is key to building brand awareness.

Clearly showing your products and services in every video can boost your sales too. Customers prefer watching product videos than they do reading product descriptions online. You can go into more detail in a video and demonstrate how to properly use your products when you’re filming a branded video.

You Can Showcase Your Expertise

Consumers want to see the people behind the brand. They want to see you and your employees, and video content is the perfect way to show your face and your brand’s personality.

You can also showcase your expertise in the industry more easily through video than you can through imagery. If consumers want more information about a particular subject within the industry, they can learn more about it through your videos. When you show customers that you know what you’re talking about, it builds brand authority and credibility.